Companies Without BIMI

Why Are These Companies Missing BIMI?

There are several common reasons major companies haven't adopted BIMI yet:

• DMARC not enforced — BIMI requires a DMARC policy of p=quarantine or p=reject. Many companies are still at p=none (monitoring mode) because they haven't finished authenticating all their email streams.
• No BIMI DNS record — Even with DMARC enforcement, companies need to publish a BIMI TXT record pointing to their SVG logo and optionally a VMC/CMC certificate.
• VMC cost — Verified Mark Certificates cost $1,000-$1,500/year from providers like DigiCert and Entrust. Some companies haven't prioritized this investment, though CMC (Common Mark Certificates) are now available at lower cost.
• SVG format requirements — BIMI requires SVG Tiny 1.2 PS format, which most design tools don't export natively. BIMIHosting converts SVGs automatically for free.

What These Companies Are Missing

Without BIMI, every email from these brands shows a generic initial or avatar — blending in with spam, phishing, and unknown senders. Companies with BIMI see:

• Up to 10% higher open rates from brand recognition in the inbox
• Better phishing protection — recipients can visually verify legitimate emails
• Improved email deliverability through stronger authentication signals